The Basic Attention Token is a cryptocurrency designed for the digital advertising market. Comprising of publishers, advertisers, and viewers like you, the platform is a market purposed with providing advertising and attention based services. BAT rewards users with BAT tokens for their concentrated mental engagement. For the first time, users and viewers of advertisements are directly incentivised for their time viewing such publications. While the token’s utility is derived from user attention, it can also be exchanged between publishers and creators of web content for their services. BAT is a decentralized, Ethereum blockchain-based platform comprising of smart contracts between users and publishers.
Basic Attention Token